It is quite common to see voice search being discussed as a trend for the future. However, voice search is happening right now. Voice-enabled technology is very much part of the mainstream, with devices powered by Alexa, Siri, Cortana and Google Assistant becoming a staple in many homes.
Local businesses can think of new technologies as a challenge. But the reality is they need to step up their game – if they don’t want to lose potential customers to the competition. After all, when a consumer uses voice to search for a product or service, most times they only get one result. That means if a business is not the top result, then they are not getting found.
Of the 5,000 questions asked, Google Assistant attempted 78 percent and answered correctly 93 percent of the time.
Siri attempted to answer the fewest questions at 40 percent, but achieved accuracy of 80 percent.
Alexa and Cortana both achieved a success rate of over 80 percent.
WHY ARE VOICE
When a new technology is introduced to the public. there is always some hesitation. Is it worth learning how to use and get comfortable with, only to have it discontinued a couple of years later? That does happen, so in the beginning its only natural to find some resistance from users.
Voice assistants and voice search have been around for years now, but it seems that only in the last few years they’ve gained enough strength to make a significant impact. After all, switching from typing to talking is a major transition. but it seems users are embracing this change.
HOW CAN LOCAL BUSINESSES GET FOUND USING VOICE SEARCH?
SEARCH TRAFFIC IS VITAL FOR LOCAL BUSINESSES.
It’s the way to reach a target audience who might riot know the business offers services in their area, or is within walking distance of their location. Therefore, it is absolutely essential for businesses to put their website in front of searchers.
BUSINESS LISTINGS FOR LOCAL BUSINESSES –
GET THEM RIGHT, RIGHT AWAY
As you know, Google My Business is a vital part of a local online presence. So are Bing and Yelp. But simply claiming a business listing is not enough – ever.
Consistent use of the business’ name, address, and phone number (NAP) is indeed essential, but a completed profile will also include a detailed destripdon. reviews. business tours, photos. and any relevant atwibutes Each and every new available in the listing should be completed and thoroughly fleshed out cop & My Business is only one platform among many that local businesses need to target. To ensure consistent local business details appear in Bing. Apple. Yelp. Foursquare, and any other online resource. information should be submitted to the data aggregators – Localeze. Acxiom. Infogroup. and Factual. Aggregators have huge databases that search engines rely upon when providing users with local business details.
Now lets take a look at what a few of our clients are saying about us and how we are evolving together
Very happy with the first year working with VSA. They work like no other, they’re on top of it, I mean really ahead of the curve.
Excellent Marketing firm. They are fully integrated into digital marketing tools for our mid sized business. We had no social media , we weren’t advertising on google, and we really had a need to grow online. They knew exactly what we needed without us needing to say much about what we were or were not doing. They conducted an assessment based on our existing online presence and tailored something that would work for us. 3 months in and we are generating new business from our online presence.
One of the most excellent advertising agencies we have ever worked with. They have propelled our branding on voice search,social media, web presence to the top.Could not be more grateful, they are an excellent firm with a strong work ethic, technical knowledge and overall incredible people to work with. Thank You
I am very satisfied with how everything has come together after contacting this company. All the communication and explanations regarding confusing topics have really given me insight on how to best prepare my company in the digital age we’re in.
They are very diligent and professional and provide a full report of what’s going on in the campaign, and also makes suggestions that make sense for my business to continue to thrive. We’re looking into Facebook ads next. Looking forward to it.
VSA has a knowledgeable team helping me to set up my voice search and SEO, so that I can put my energy and focus more on my business. Great customer service!